Dove’s “Thank You for Making a Difference” Campaign {Spotlight}

As part of Dove’s Campaign for Real Beauty, the Self-Esteem Fund was established with the goal of bringing self-esteem education, awareness, and workshops to 5 million girls globally by 2010.  Every Dove product purchased helps add to the Fund, and this Fall, Dove is taking a moment to tell their consumers:  “Thank You for Making a Difference.”

During this Holiday season, Dove will be making a $1,000 donation to a national charity that supports self-esteem on behalf of all those who have supported the Fund.  In addition, from now through December 15, you can directly support the work of the Self-Esteem Fund by entering Dove UPCs at this link; for every UPC entered, Dove will donate $1* to the charity of your choice – either Girls Scouts, Boys and Girls Club of America, or Girls Inc.  (*total donations not to exceed $500,000)

Inspired by the message behind Dove’s Self-Esteem Fund, I took a chance to sit down with my three daughters – 11, 13, and 15 – to ask them about the different ways self-esteem impacts their lives:

Though all you see are snippets in the video, it really was an incredibly thoughtful conversation we had.  I was most surprised by what my daughters had to say about how family affects self-esteem.  The common teasing and banter that happens between siblings can sometimes really hurt, as well as when parents let negative comments slip.  Conversely, any praise or encouragement family members give can really go a long way.

*original post included product giveaway

You might also enjoy these related posts from Tree, Root, and Twig:

1. Dove’s Movement for Self-Esteem
2. Why I Support Gatorade’s “Beat the Heat” Campaign {Spotlight}
3. CLOSED: Give a Little, Get a Little – Cheerios “Cheer” Campaign & Giveaway

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