eBay Rebrands Their Online Classifieds Site {Now They Tell Me!}

Before my trip to visit eBay headquarters last week, I had to sign a Mutual Non-Disclosure Agreement.  (note:  I wonder what was so “mutual” about it?  Maybe if I promised not to divulge trade secrets they would promise not to comment on how many bacon-wrapped scallops I ate at Monday evening’s reception?  I dunno.)  Because of the agreement, I wasn’t able to let you in on some really cool stuff eBay had cooked up for their online classifieds site, like:

• an AD IMPORTER that allows eBay sellers to transfer their auctioned listings on eBay into the classifieds site for another chance at selling an as-of-yet unsold item
• or the SUPER SWEET iPHONE APP that allows users to post an ad, upload images, search for items, create a “watch list,” correspond with users, or share ads via email – all from the convenience of their iPhone

But see, now I CAN tell you all those things, because eBay has made those announcements themselves, putting me in the clear to chat them up.

Another thing they recently announced – though they didn’t tell us about it at the event – was the rebranding of the site itself, from Kijiji to eBay Classifieds.

The move makes loads of sense.  It leverages the eBay name, which has become a brand known for trust and safety.  It brings the online classifieds site into a tighter integration with the eBay company as a whole.

My only complaint is that for a week now I have been telling my friends and family about Kijiji, spelling it out OVER and OVER, explaining the meaning of the word, and reassuring people that no, I didn’t just sneeze, I’m really trying to tell you something here.  I had the logo splashed on my site, and a tear-jerker of a love letter declaring my affection for Kijiji.

Selfishness aside, I’ve changed everything I needed to on the blog and have started reporting back to friends and family, “Remember that website name you thought was so goofy?….”  So, I guess it’s all worked out.

To learn more about the iPhone App for eBay Classifieds, here’s a great video that walks you right through it:

You might also enjoy these related posts from Tree, Root, and Twig:

1. eBay Classifieds: The Best Website You’ve Probably Never Heard Of
2. Get to Know the eBay Classifieds iPhone App
3. I Have Two Words for the Folks from eBay and Kijiji

Related posts brought to you by Yet Another Related Posts Plugin.