Attention Companies: the Unique Benefits of Partnering with Moms of Tweens & Teens

Mom bloggers with tweens and teens offer an added benefit to companies interested in seeking reviews and/or brand enthusiasts and ambassadors.  Moms may have a vast social network online and off, connecting with other bloggers, moms in the PTA, neighbors in the community.  But tweens and teens today have networks of their own, including those in social media (hello:  Facebook), and these kids talk (or text, as the case may be).

Just yesterday we received a shipment of new Wonka Exceptionals candies to review, and my 16yo daughter happened to be home sick from school.  I let her try a few of the candies, and within minutes, she was on her Facebook account telling all her friends about them.  I kid you not, she enjoyed the candies so much she wants to buy some to give to her friends.

Which leads me to another point:  many tween and teens make their own money.  My 16yo has an after-school job, my 13yo and 11yo babysit.  They have money to spend on discretionary items, and they usually begin with things they’ve already tried and know they like.  When our family received the Nerf Dart Tag Fury Fire Set to review, my 13yo daughter had two friends come over to spend the night.  The girls had such a fun and crazy time with the Dart Tag, both friends exclaimed the next morning that they were going to buy their own sets with babysitting money. 

Even I didn’t realize until recently the extended reach I have as a brand advocate because of my older children.  If I review music, they put it on their mp3 players and give their friends a listen.  If I review clothing, they wear it to school and answer all the “where’d you get that?!” questions.  If I review gadgets and technology, they carry it in their back pocket and compare it to what their friends have.  And almost everything gets shared with their friends via text and Facebook.

So companies, when you’re looking at mom bloggers and their traffic and perceived “reach,” don’t forget the other little minds, opinions, and voices that live in their home.  There’s practically no way to measure just how far your product can go when put into the right hands.

You might also enjoy these related posts from Tree, Root, and Twig:

1. The Unexpected Benefits of Starting Over
2. Our Teens’ Mixed Review of Proactiv Acne-Fighting Products
3. Attention Bloggers: Enter the Blissdom ’11 Conference Giveaway

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