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BlogHer: A Newbie’s Quick-Fire Wrap-Up

‘Tis the season to find hundreds of BlogHer wrap-up posts, many infused with great emotion and detail.  But because I’m so exhausted from the weekend and can hardly tell which end is up, I decided to share my judgements in a brief, short-is-sweet format.

thumbs upThe location:  NYC?!  Awesome!

thumbs upThe hotel:  fabulous location, comfy beds, great service.

thumbs downThe hotel’s internet:  HORRIBLE.

thumbs sideThe hotel’s elevator system:  adequate, if you don’t mind feeling like a yo-yo (going down five floors to take another elevator up 10 floors) or waiting 15 minutes for one to stop.

thumbs upThe food:  DELISH!  Honestly, the best blogging conference food I have *ever* eaten.

thumbs sideThe sessions:  I only went to two (and enjoyed both), but nothing else on the schedule ”spoke” to me, and from what I hear, even those who attended more sessions were underwhelmed.  The overall response:  the sessions were often crowded, offered little interaction, and the panelists didn’t know much more than many of the bloggers in attendance.   But that’s just what I heard.

thumbs sideThe swag:  Meh.  Again:  underwhelmed.  Which is just fine.  I got over the spell of swag on the first night, before the conference even started.

thumbs downThe expo hall:  Really?  I spent two and a half hours there and didn’t make more than maybe three valuable contacts.  A third of the booths were things I had no interest in, some of the presenters either didn’t know what they were talking about or were just talking off scripts, and overall it felt too much like being barked at by carnival hustlers.

thumbs upThe parties:  a lot of fun.  I went to SocialLuxe, Sparklecorn, and Cheeseburgher.  Each one had their own “flavor,” with a lot of music and tons of energy.

thumbs upThe people:  this is what it’s about, right?  I loved those who came through my affectionately-named “Hobo Suite”:  Rachel, Deb, Tracy, Meagan, and others.  Those who needed a place to land found their way to Room 1820, and it made for an awesome, safe, welcome, meaningful place to be.  I got to hang out with the crew from Mabel’s Labels, the company who brought me to BlogHer in the first place.  I can tell you they are all as gracious and fun-loving as they seem.  I got to see blogging friends I’ve made online and met other times in person (I enjoyed our bus ride, Tricia!).  I also got to meet (however briefly) other bloggers who I hope will stay in contact (that includes you, Jen!).  I met PR people I’ve been working with online and was glad to know them face-to-face.  Overall, I had an incredibly positive experience with the people at BlogHer.  Then again, there were more than 1,000 in attendance, and I kept my focus down to maybe 10 important interactions.

BlogHer was everything everyone is saying it was:  emotional, overwhelming, huge, catty, fun, exciting, lonely, uplifting, welcoming, educational, exclusive, exhausting…EVERYTHING.  BlogHer is a strange alchemy of what the organizers have made it + what others bring to it + what you bring to it.  Which is why it’s different for everyone and probably different from year to year.  It’s a living, breathing, organic experience, and I’d say that for being a newbie this year, I came out of it a-ok.

You might also enjoy these related posts from Tree, Root, and Twig:

  1. BlogHer: It’s Like…
  2. Your Voice Is Yours To Keep {Mabel’s Labels BlogHer ’10 Contest Entry}
  3. Top Ten {Tuesday}: 10 Things I Hope To Do Before, During, and After BlogHer ’10

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  • http://www.mommyofamonster.com Natalie

    I love how you wrote this post kind of as a critique! It’s awesome!

    I am thinking of pitching a company for next year’s BlogHer…any suggestions/advice?

  • http://www.mommyofamonster.com Natalie

    I love how you wrote this post kind of as a critique! It’s awesome!

    I am thinking of pitching a company for next year’s BlogHer…any suggestions/advice?

  • http://www.amomblog.com Nanette ~ AMomBlog

    So glad you had a great time and thanks for this list. As someone who has only attended one conference MomSummit BlogHer scares me a little since it’s so big. But you have taken it apart so to speak and shed a little light on it to make it a little less intimidating. :)

  • http://www.amomblog.com Nanette ~ AMomBlog

    So glad you had a great time and thanks for this list. As someone who has only attended one conference MomSummit BlogHer scares me a little since it’s so big. But you have taken it apart so to speak and shed a little light on it to make it a little less intimidating. :)

  • http://www.ficklefeline.ca Kat C

    Totally dead on! I mean, I wasn’t there this year, but I felt that way about last year. Hopefully they’ll do some tweaking for next year in California.

  • http://www.ficklefeline.ca Kat C

    Totally dead on! I mean, I wasn’t there this year, but I felt that way about last year. Hopefully they’ll do some tweaking for next year in California.

  • http://heyyall.typepad.com Jen L.

    I had SO much fun with you at breakfast and, especially, at Sparklecorn! You are absolutely lovely and were definitely one of my favorites all weekend. I’m so glad you spotted me in the lobby so we could hang out together! We will absolutely keep in touch. Big hugs to you, my friend!

  • http://heyyall.typepad.com Jen L.

    I had SO much fun with you at breakfast and, especially, at Sparklecorn! You are absolutely lovely and were definitely one of my favorites all weekend. I’m so glad you spotted me in the lobby so we could hang out together! We will absolutely keep in touch. Big hugs to you, my friend!

  • http://thequeenofthisthatandeverything.blogspot.com/ Hillary

    Sounds like so much fun! I love New York, it’s such a fun, beautiful place!

  • http://thequeenofthisthatandeverything.blogspot.com/ Hillary

    Sounds like so much fun! I love New York, it’s such a fun, beautiful place!

  • http://treerootandtwig.com Stacey @ Tree, Root, and Twig

    Here are the only suggestions I have for right now:
    *identify a company (or several, really, since you’ll get some “no”s) that is consistent with your blog and it’s audience – if you’ve worked with particular companies or contacts before, start with them, since you already have a working relationship
    *decided what you’re going to need in terms of cost – ticket, airfare, room, incidentals
    *come up with different sponsorship levels – partial/full, etc – and what you’d be willing to do at each tier – giving options is sometimes more attractive to companies when they have a limited budget (and ps: you can have more than one sponsor!)
    *pitch EARLY, when companies have money in their budget and are looking at the year ahead
    *be clear on the rules of what a sponsored blogger can/can’t do at the conference – this will help you decide exactly what you can offer to a company in terms of representation (ads on your blog, logos on your business cards, wearing branded clothing, etc, handing out “swag” within guidelines of conference)

    These are just the things I can think of off the top of my head, but there are a lot of great resources online for finding sponsors. Start looking around and even Googling some forums or support boards.

    Good luck! I hope I get to meet you in person sometime! :)

  • http://treerootandtwig.com Stacey @ Tree, Root, and Twig

    Mom 2.0 is a great place to start with conferences – nice and small. I loved going to it, and Type A Mom as well. I felt that both prepared me a little for BlogHer, so I bet you would do just fine at a bigger conference. :) It *can* be intimidating, but you can bring your focus down and just let go of some of the stuff that doesn’t fit your needs/personality.

  • http://treerootandtwig.com Stacey @ Tree, Root, and Twig

    Thanks for stopping by, Kat! I don’t envy the BlogHer organizers for having to administrate all the tiniest details, but yeah, I think some tweaking would be in order. Some of the sessions were 90 minutes long! They seemed to last for-ev-er. Shorter sessions, fewer (and higher quality) exhibitors, and somehow some smaller venues to make more intense connections. I don’t know how they’d do it all, but I know those are things I’d appreciate from my next BlogHer.

  • http://treerootandtwig.com Stacey @ Tree, Root, and Twig

    Hugs back at ‘ya, Jen! I was so excited to see you (hence the yelling from across the lobby), because it just felt like a sea of people without any direction. Your infectious energy was just was I needed that morning to get a good start. :) And yes, shakin’ our bootays at Sparklecorn was something to remember. Chat with you soon!

  • http://treerootandtwig.com Stacey @ Tree, Root, and Twig

    I had no idea how much I would love it. I see the city on shows or movies now and think “Awww, I was there!” Such a neat experience. :)

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