Why I Support Gatorade’s “Beat the Heat” Campaign {Spotlight}

Though August in Houston is more brutally hot than anywhere else I’ve lived, it’s also time for my daughter’s marching band to begin their drills.  For as many as 12 hours a day she and more than 250 bandmates alternate between workshops inside and rehearsals outside, always keeping an eye on their water intake and overall well-being.  Still, she comes home with stories of friends getting sick, needing to go home, all because of heat-related conditions.

When Mom Central approached me with the opportunity to help promote Gatorade’s “Beat the Heat” program (in association with the NFL), I was eager to accept.  It’s an issue that hits close to home, given the stifling climate we live in, and kids involved in both band and soccer. 

In their words:

Gatorade’s “Beat the Heat” campaign educates athletes, parents and coaches about heat-related illness and the importance of proper hydration. The goal is to reduce the number of heat-related injuries and deaths and help raise funds for organizations dedicated to preventing heat-related illness.

Mothers in particular are our children’s greatest cheerleaders, and we need to be educated in how to best help them avoid heat-related illnesses.  Options like Gatorade are a good companion to hydration through water, as Gatorade helps to replace electrolytes and carbohydrates lost through sweat.  We also need to be aware of best practices for equipment and rest (my daughter’s marching band director insists the student wear light-colored clothing, bring jugs for water and drinks, and take adequate breaks, or else they don’t get to practice).

Right now, for every unique download of Gatorade’s Heat Safety Kit (scroll down the page), $1 will be donated to the “Beat the Heat” charities, which include the Korey Stringer Institute and the Kendrick Fincher Memorial Foundation.  In the safety kit, you’ll find helpful information on Preventing Heat-Related Illnesses, how to Prevent, Prepare for, and Plan around heat-related issues, and helpful Hydration Tips.

Heat-related illness is a serious issue for young athletes and their families, and obtaining education and awareness through Gatorade’s “Beat the Heat” program is a great opportunity to help kids stay strong and well, even as they’re chasing their dreams on the court or on the field.

Disclosure:  “I wrote this review while participating in a blog campaign by Mom Central on behalf of Gatorade’s “Beat the Heat” campaign and received Gatorade samples to facilitate my candid review. Mom Central sent me a gift card to thank me for taking the time to participate.”

You might also enjoy these related posts from Tree, Root, and Twig:

1. Dove’s “Thank You for Making a Difference” Campaign {Spotlight}
2. Spotlight & Savings: Filtrete Water Station
3. The WAT-AAH! Summer Challenge {Spotlight & Review}

Related posts brought to you by Yet Another Related Posts Plugin.