If you’re reading this post, it might be because you were led to my blog via a site “exposing” the “scandalous” “wrong-doings” of a particular search giant.
Chances are you may have also had to close out pop-ups, automatically ignore sidebar ads (ironically published by the very search giant the site is looking to expose), wade through a ton of site self-promotion, and maybe even scroll past an in-post banner to actually get through the post to get to the link that leads to my blog.
And my site is being called spammy? Ahem.
Suspicions were published across the web earlier this week that a particular search giant may have violated its own rules by paying bloggers to post paid links.
Once those suspicions were quickly refuted by both the search giant and the advertising company contracted to carry out the campaign, and it became clear that if any follow-ready links were indeed included in the paid posts, it was completely due to individual blogger-error, websites carrying the “breaking news” decided to take a different tact: the sponsored posts were still violating the search giant’s rules for sponsored posts because…well…they were garbage.
Not just garbage.
“Low-grade,” “second rate,” “lame,” “thin,” “low-quality filler,” and ultimately “embarrassing” to the sponsor in question.
The posts – and by extension, blogs (and no, you didn’t have to say so, it was generously implied) offered no use, no value to users.
Why do I care?
Because I am one of the bloggers these sites are cavalierly calling garbage. And useless. And embarrassing.
Truth: Do I think the sponsored post I wrote was my best post ever? No. Do I think it would win any journalistic awards? No.
So why did I write it?
Because it’s part of my business model to generate revenue, when I can, writing about products and services that I genuinely appreciate.
The post was written with good faith to share my thoughts on a product I use every day, and yes, I got paid for it.
That these sites deem what I wrote as garbage, that they deem ALL 400 POSTS written for this campaign as garbage, is not unbiased or newsworthy. It’s petty, inflammatory, and just plain rude.
When there was no story to their story, they got personal. And, frankly, I think it says more about what kind of garbage they are willing to post on their site than I am on mine.